Amazon Fire TV Cube (3rd Gen) vs NVIDIA SHIELD TV Pro (2026)

✍️ By the 247Verdict Editorial Team📅 Updated 05 October 2026

Which is better? We compared both on score, owner ratings, pros and cons.

Amazon Fire TV Cube (3rd Gen)

9.0/10 Excellent

4.5★ (18,400 owners)

Octa-core, 4K 60fps, hands-free Alexa, eARC, 16GB. Amazon's most powerful streaming device.

Full Review

NVIDIA SHIELD TV Pro

9.2/10 Excellent

4.7★ (12,400 owners)

Tegra X1+, AI upscaling, GeForce NOW cloud gaming, Plex server, 4K HDR. The power user's streamer.

Full Review

At a Glance

	Amazon Fire TV Cube (3rd Gen)	NVIDIA SHIELD TV Pro
247Verdict Score	9.0/10	9.2/10
Owner Rating	4.5★ (18,400)	4.7★ (12,400)
Verdict	Excellent	Excellent
Processor	Octa-core	Tegra X1+

Quick Verdict

Both are strong choices, but the NVIDIA SHIELD TV Pro edges ahead with a 9.2/10 vs 9.0/10. Tegra X1+, AI upscaling, GeForce NOW cloud gaming, Plex server, 4K HDR. The power user's streamer. That said, the Amazon Fire TV Cube (3rd Gen) is worth considering if Octa-core, 4K 60fps, hands-free Alexa, eARC, 16GB. Amazon's most powerful streaming device. Check the current price on Amazon →

Pros & Cons Side by Side

Amazon Fire TV Cube (3rd Gen)

Octa-core processor is the fastest in Amazon's Fire TV lineup — no lag on any app
Hands-free Alexa without needing a remote — speak from across the room
eARC support passes lossless Dolby Atmos to compatible soundbars without AV receiver
16GB storage accommodates extensive app libraries
Can control AV equipment — acts as universal remote hub via IR and HDMI-CEC

£140 — more expensive than Fire Stick 4K Max without proportional feature improvement for most users
Bulky cube design requires flat surface placement unlike stick alternatives
Hands-free Alexa picks up ambient conversation — privacy consideration

NVIDIA SHIELD TV Pro

AI upscaling (DLSS-style) enhances 1080p and 4K content in real time — unique feature
GeForce NOW cloud gaming streams PC games — turns any TV into a gaming platform
Plex Media Server functionality runs directly on device — streams personal media library
Tegra X1+ is the most powerful processor in any streaming device
USB ports allow external storage and Plex library expansion

£199 is the most expensive dedicated streaming device
Overkill for casual streaming — features require specific use cases to justify

FAQ

Which is better, Amazon Fire TV Cube (3rd Gen) or NVIDIA SHIELD TV Pro?

Is the Amazon Fire TV Cube (3rd Gen) worth the extra cost?

The NVIDIA SHIELD TV Pro matches or exceeds it at a potentially lower price point.

Who is the Amazon Fire TV Cube (3rd Gen) best suited to?

Octa-core, 4K 60fps, hands-free Alexa, eARC, 16GB. Amazon's most powerful streaming device.

Who is the NVIDIA SHIELD TV Pro best suited to?

Tegra X1+, AI upscaling, GeForce NOW cloud gaming, Plex server, 4K HDR. The power user's streamer.

What are the main downsides of each?

Amazon Fire TV Cube (3rd Gen): £140 — more expensive than Fire Stick 4K Max without proportional feature improvement for most users; Bulky cube design requires flat surface placement unlike stick alternatives. NVIDIA SHIELD TV Pro: £199 is the most expensive dedicated streaming device; Overkill for casual streaming — features require specific use cases to justify.

Do owner ratings agree with our verdict?

Largely, yes — Amazon Fire TV Cube (3rd Gen) sits at 4.5★ from 18,400 verified Amazon owners, and NVIDIA SHIELD TV Pro at 4.7★ from 12,400.

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