Amazon Fire TV Cube (3rd Gen) vs Apple TV 4K (3rd Generation) (2026)

✍️ By the 247Verdict Editorial Team📅 Updated 05 October 2026

Which is better? We compared both on score, owner ratings, pros and cons.

Amazon Fire TV Cube (3rd Gen)

9.0/10 Excellent

4.5★ (18,400 owners)

Octa-core, 4K 60fps, hands-free Alexa, eARC, 16GB. Amazon's most powerful streaming device.

Full Review

Apple TV 4K (3rd Generation)

9.3/10 Excellent

4.7★ (28,400 owners)

A15 chip, 4K HDR, AirPlay, Siri Remote, Apple Arcade. The premium streaming box.

Full Review

At a Glance

	Amazon Fire TV Cube (3rd Gen)	Apple TV 4K (3rd Generation)
247Verdict Score	9.0/10	9.3/10
Owner Rating	4.5★ (18,400)	4.7★ (28,400)
Verdict	Excellent	Excellent
Resolution	4K/60fps	4K Dolby Vision
Storage	16GB	64GB

Quick Verdict

Both are strong choices, but the Apple TV 4K (3rd Generation) edges ahead with a 9.3/10 vs 9.0/10. A15 chip, 4K HDR, AirPlay, Siri Remote, Apple Arcade. The premium streaming box. That said, the Amazon Fire TV Cube (3rd Gen) is worth considering if Octa-core, 4K 60fps, hands-free Alexa, eARC, 16GB. Amazon's most powerful streaming device. Check the current price on Amazon →

Pros & Cons Side by Side

Amazon Fire TV Cube (3rd Gen)

Octa-core processor is the fastest in Amazon's Fire TV lineup — no lag on any app
Hands-free Alexa without needing a remote — speak from across the room
eARC support passes lossless Dolby Atmos to compatible soundbars without AV receiver
16GB storage accommodates extensive app libraries
Can control AV equipment — acts as universal remote hub via IR and HDMI-CEC

£140 — more expensive than Fire Stick 4K Max without proportional feature improvement for most users
Bulky cube design requires flat surface placement unlike stick alternatives
Hands-free Alexa picks up ambient conversation — privacy consideration

Apple TV 4K (3rd Generation)

A15 chip makes it the fastest streaming device — apps open instantly, no lag
AirPlay streams iPhone/iPad/Mac screen wirelessly without any setup
Siri Remote with touchpad and IR blaster controls TV/soundbar natively
Apple One subscription integrates TV+, Arcade, Music and Fitness+ seamlessly
4K HDR with Dolby Vision, Dolby Atmos and HDR10 support

£149 — 3x the price of Fire Stick 4K Max
Full value requires Apple ecosystem investment (iPhone, Apple One)
No Ambient Mode or equivalent feature

FAQ

Which is better, Amazon Fire TV Cube (3rd Gen) or Apple TV 4K?

Is the Amazon Fire TV Cube (3rd Gen) worth the extra cost?

The Apple TV 4K (3rd Generation) matches or exceeds it at a potentially lower price point.

Who is the Apple TV 4K best suited to?

Octa-core, 4K 60fps, hands-free Alexa, eARC, 16GB. Amazon's most powerful streaming device.

Who is the Apple TV 4K best suited to?

A15 chip, 4K HDR, AirPlay, Siri Remote, Apple Arcade. The premium streaming box.

What are the main downsides of each?

Amazon Fire TV Cube (3rd Gen): £140 — more expensive than Fire Stick 4K Max without proportional feature improvement for most users; Bulky cube design requires flat surface placement unlike stick alternatives. Apple TV 4K (3rd Generation): £149 — 3x the price of Fire Stick 4K Max; Full value requires Apple ecosystem investment (iPhone, Apple One).

Do owner ratings agree with our verdict?

Largely, yes — Amazon Fire TV Cube (3rd Gen) sits at 4.5★ from 18,400 verified Amazon owners, and Apple TV 4K (3rd Generation) at 4.7★ from 28,400.

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