Amazon Fire TV Cube (3rd Gen) vs Apple TV 4K (3rd Generation) (2026)
Which is better? We compared both on score, owner ratings, pros and cons.
Amazon Fire TV Cube (3rd Gen)
Octa-core, 4K 60fps, hands-free Alexa, eARC, 16GB. Amazon's most powerful streaming device.
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Apple TV 4K (3rd Generation)
A15 chip, 4K HDR, AirPlay, Siri Remote, Apple Arcade. The premium streaming box.
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| Amazon Fire TV Cube (3rd Gen) | Apple TV 4K (3rd Generation) | |
|---|---|---|
| 247Verdict Score | 9.0/10 | 9.3/10 |
| Owner Rating | 4.5★ (18,400) | 4.7★ (28,400) |
| Verdict | Excellent | Excellent |
| Resolution | 4K/60fps | 4K Dolby Vision |
| Storage | 16GB | 64GB |
Quick Verdict
Both are strong choices, but the Apple TV 4K (3rd Generation) edges ahead with a 9.3/10 vs 9.0/10. A15 chip, 4K HDR, AirPlay, Siri Remote, Apple Arcade. The premium streaming box. That said, the Amazon Fire TV Cube (3rd Gen) is worth considering if Octa-core, 4K 60fps, hands-free Alexa, eARC, 16GB. Amazon's most powerful streaming device..
Pros & Cons Side by Side
Amazon Fire TV Cube (3rd Gen)
- Octa-core processor is the fastest in Amazon's Fire TV lineup — no lag on any app
- Hands-free Alexa without needing a remote — speak from across the room
- eARC support passes lossless Dolby Atmos to compatible soundbars without AV receiver
- 16GB storage accommodates extensive app libraries
- Can control AV equipment — acts as universal remote hub via IR and HDMI-CEC
- £140 — more expensive than Fire Stick 4K Max without proportional feature improvement for most users
- Bulky cube design requires flat surface placement unlike stick alternatives
- Hands-free Alexa picks up ambient conversation — privacy consideration
Apple TV 4K (3rd Generation)
- A15 chip makes it the fastest streaming device — apps open instantly, no lag
- AirPlay streams iPhone/iPad/Mac screen wirelessly without any setup
- Siri Remote with touchpad and IR blaster controls TV/soundbar natively
- Apple One subscription integrates TV+, Arcade, Music and Fitness+ seamlessly
- 4K HDR with Dolby Vision, Dolby Atmos and HDR10 support
- £149 — 3x the price of Fire Stick 4K Max
- Full value requires Apple ecosystem investment (iPhone, Apple One)
- No Ambient Mode or equivalent feature
FAQ
Which is better, Amazon Fire TV Cube (3rd Gen) or Apple TV 4K (3rd?
Both are strong choices, but the Apple TV 4K (3rd Generation) edges ahead with a 9.3/10 vs 9.0/10. A15 chip, 4K HDR, AirPlay, Siri Remote, Apple Arcade. The premium streaming box. That said, the Amazon Fire TV Cube (3rd Gen) is worth considering if Octa-core, 4K 60fps, hands-free Alexa, eARC, 16GB. Amazon's most powerful streaming device..
Is the Amazon Fire TV Cube (3rd Gen) worth the extra cost?
The Apple TV 4K (3rd Generation) matches or exceeds it at a potentially lower price point.
Also Worth Considering
NVIDIA SHIELD TV Pro
Tegra X1+, AI upscaling, GeForce NOW cloud gaming, Plex server, 4K HDR. The power user's streamer.
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Amazon Fire TV Stick 4K Max (2023)
4K Ultra HD, Wi-Fi 6E, Alexa, Ambient Mode, 16GB. Amazon's most powerful Fire Stick.
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Google Chromecast with Google TV (4K)
4K HDR, Google TV, Google Assistant, Chromecast casting, 8GB. Android users' streaming pick.
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