OM System OM-D E-M10 Mark IV vs Sony Alpha A6700 APS-C Mirrorless Camera (2026)
Which is better? We compared both on score, owner ratings, pros and cons.
OM System OM-D E-M10 Mark IV
20MP Micro 4/3, 5-axis IBIS, 4K video, flip screen, compact. Best travel mirrorless under £700.
Full Review
Sony Alpha A6700 APS-C Mirrorless Camera
26MP APS-C, AI AF, IBIS, 4K/120fps, 5-axis IBIS, compact. Sony's flagship APS-C.
Full ReviewAt a Glance
| OM System OM-D E-M10 Mark IV | Sony Alpha A6700 APS-C Mirrorless Camera | |
|---|---|---|
| 247Verdict Score | 8.9/10 | 9.3/10 |
| Owner Rating | 4.5★ (2,800) | 4.7★ (4,200) |
| Verdict | Great | Excellent |
| Sensor | 20MP Micro 4/3 | 26MP APS-C |
| IBIS | 5-axis (Olympus heritage) | 5-stop |
| Video | 4K | 4K/120fps |
| Ecosystem | Micro 4/3 (OM/Panasonic/Sigma) | Full Sony E-mount |
Quick Verdict
Both are strong choices, but the Sony Alpha A6700 APS-C Mirrorless Camera edges ahead with a 9.3/10 vs 8.9/10. 26MP APS-C, AI AF, IBIS, 4K/120fps, 5-axis IBIS, compact. Sony's flagship APS-C. That said, the OM System OM-D E-M10 Mark IV is worth considering if 20MP Micro 4/3, 5-axis IBIS, 4K video, flip screen, compact. Best travel mirrorless under £700. Check the current price on Amazon →
Pros & Cons Side by Side
OM System OM-D E-M10 Mark IV
- 5-axis in-body stabilisation at this price is exceptional — Olympus IBIS engineering heritage
- Most compact interchangeable lens camera with IBIS available
- Micro 4/3 system: smaller lenses enable genuinely pocketable total kit weight
- 4K video with 5-axis stabilisation for smooth handheld footage
- Extensive Micro 4/3 lens ecosystem from OM System, Panasonic and Sigma
- Micro 4/3 sensor smaller than APS-C — lower light performance than Sony or Fujifilm at equivalent ISO
- Smaller sensor limits shallow depth of field for portrait work
- OM System brand less recognised than Canon or Sony for those coming from phones
Sony Alpha A6700 APS-C Mirrorless Camera
- AI subject recognition AF tracks humans, animals and insects with A7 IV-level accuracy in APS-C
- 5-stop IBIS is exceptionally capable for an APS-C body — smooth handheld video
- 4K/120fps slow-motion at 5x from an APS-C body — previously only available in full-frame
- Compact APS-C body with full-frame AF capability — the best APS-C camera Sony has made
- Access to full Sony E-mount lens ecosystem including full-frame lenses for reach advantage
- £1,300 is premium pricing for an APS-C body — Sony A7C II full-frame is the next price step
- Battery life approximately 490 shots — carry a spare for full day shoots
- Menu depth is complex — Sony's interface has a learning curve for new users
FAQ
Which is better, OM System OM-D E-M10 Mark IV or Sony Alpha A6700 APS-C?
Both are strong choices, but the Sony Alpha A6700 APS-C Mirrorless Camera edges ahead with a 9.3/10 vs 8.9/10. 26MP APS-C, AI AF, IBIS, 4K/120fps, 5-axis IBIS, compact. Sony's flagship APS-C. That said, the OM System OM-D E-M10 Mark IV is worth considering if 20MP Micro 4/3, 5-axis IBIS, 4K video, flip screen, compact. Best travel mirrorless under £700.
Is the OM System OM-D E-M10 Mark IV worth the extra cost?
The Sony Alpha A6700 APS-C Mirrorless Camera matches or exceeds it at a potentially lower price point.
Who is the OM System OM-D E-M10 Mark IV best suited to?
20MP Micro 4/3, 5-axis IBIS, 4K video, flip screen, compact. Best travel mirrorless under £700.
Who is the Sony Alpha A6700 APS-C best suited to?
26MP APS-C, AI AF, IBIS, 4K/120fps, 5-axis IBIS, compact. Sony's flagship APS-C.
What are the main downsides of each?
OM System OM-D E-M10 Mark IV: Micro 4/3 sensor smaller than APS-C — lower light performance than Sony or Fujifilm at equivalent ISO; Smaller sensor limits shallow depth of field for portrait work. Sony Alpha A6700 APS-C Mirrorless Camera: £1,300 is premium pricing for an APS-C body — Sony A7C II full-frame is the next price step; Battery life approximately 490 shots — carry a spare for full day shoots.
Do owner ratings agree with our verdict?
Largely, yes — OM System OM-D E-M10 Mark IV sits at 4.5★ from 2,800 verified Amazon owners, and Sony Alpha A6700 APS-C Mirrorless Camera at 4.7★ from 4,200.
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